Nine plaid pajamas

The group that recruited me in this network marketing venture focused primarily on stay-at-home moms and dads. Their training focused on how to reach that market. In fact, their group name has "Mom" in it.

I don't have kids; therefore, marketing under that group name would make me feel uncomfortable. So, I decided to split off and focus on people who want to work online from anywhere.

Of course, I needed a catchy tag and Pajama Ventures™ was born.

"Dress for success! Wear pajamas!" :)

And the first activities I had to focus on was starting a website (, getting a team site up as well for people who join me, and a home base inside Second Life, since that's where I'd primarily market.

I also figured my team would need a "business suit" that fits in with our name, so I created pajamas. In nine plaid patterns. With the Pajama Ventures logo on the pockets.

Then it occurred to me that this is a marketing tool. So, why limit it to the team? Why not let everybody in the virtual world wear them and let people get familiar with our logo. Maybe they'll want to learn about us and what we do. So, I set out vendors inworld and put them on sale in XStreet for 1L each. The package includes a notecard inviting the buyers to get to know the Pajama Ventures team by requesting a one-on-one presentation.

I had two buyers in the first five minutes after I put it up on XStreet. 33 buyers in the first 24 hours. And it's still going.

Yes, I paid 899L (approximately US$3.40) for being featured in the front page of the marketplace for seven days. No, I won't make it back on 1L sales. :D And I don't expect to make it back; it's a marketing expense.

Logo merchandise has been created and sold both inworld and in the real world. I made these logo pajamas so that people would love to wear them in public without feeling like walking billboards. The design is conservative and discreet, and the quality is... well, you can judge for yourself.

Get your own copy here. Then fill out and send back the notecard, okay?

No comments: